Robert H. Lustig, MD, UCSF Professor of Pediatrics in the Division of Endocrinology, explores the damage caused by sugary foods. He argues that fructose (too much) and fiber (not enough) appear to be cornerstones of the obesity epidemic through their effects on insulin.

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Comment by Leona Ow Woodbridge on May 9, 2011 at 4:13pm
Last month, I was inivited to speak as part of a panel to a group of MBA students at the Rotman School of Management at the University of Toronto.  The topic was business ethics, in particular the role of business in maintaining health.   Students were asked to view Dr. Lustig's presentation prior to class, as well as Edward R. Morrow's Harvest of Shame. The discussion was very lively.  I was encouraged by the number of students who felt strongly that smaller companies, aided by a combination of public and private capital, can provide consumers greater  choice in food, and slowly change corporate norms over a long period of time as the food market becomes more broadly segmented.  In other words, where each supermarket will have a section dedicated to healthy food.  One student called it the Starbuck's model-a mini more affordable Whole Foods in major supermarkets.

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