TechSoup Article - "Tips for Conducting a Successful Webinar"

Tips for Conducting a Successful Webinar

Advice for keeping your online seminar running smoothly

By: Kami Griffiths and Chris Peters

February 3, 2009

In TechSoup's article 10 Steps for Planning a Successful Webinar, we showed you ways to design and prepare for a quality online seminar. In this companion piece, we offer steps you can take on the day of your Webinar to ensure its success, as well as follow-up steps you can take to learn from your experience.

First Thing's First: The Who's Who of Webinar Planning

As we pointed out in "10 Steps for Planning a Successful Webinar," successful Webinars usually involve several different players, including the organizer, presenter, and assistants.

The organizer (also known as the facilitator) manages the Webinar process from start to finish --- helping to determine the topic, recruit speakers, set up registration, communicate with participants, and cope with any problems that arise. On the day of the Webinar, the organizer is responsible for performing all the steps outlined in this article or delegating them when necessary.

The presenter (also known as the speaker or subject-matter expert) focuses primarily on understanding the topic, developing slides and handouts, and communicating in a way that makes sense to the non-experts in the audience. Assistants, meanwhile, help the organizer by answering participant questions and helping them with any technical difficulties they might be having.


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