A study from Ireland found that taste is an imporant factor in food choices. I wonder how this information applies here in America where, for example, Latino families are starting to recognize that childhood obesity is a problem for their children. But taste is probably still important because children will let you know immediately that they don't like the way food tastes.
"The study, published in Journal of Functional Foods, found that an informed food choice regarding nutrition content from ‘health claim’ labels is only one aspect of several when consumers choose foods; noting that taste and price are still commonly identified as the most influential factors.
The authors, led by Fiona Lalor from University College Dublin, Ireland, also found that consumer food choices are heavily influenced by the trustworthiness of any related health claim.
“About half of the participants declared that they would trust big food companies to give them accurate information about their products and about one third said that they trusted family/friends as a source of information on the topic,” said Lalor and her colleagues. "