PHI's Carmen Nevarez Endorses Drawing Line on Toys in 'Kids Meals'

In an op-ed published today in the San Jose Mercury News, PHI's vice president for external relations and preventive medicine advisor applauds Santa Clara County supervisors for passing an ordinance that restricts restaurants from hocking unhealthy food with toys and other incentives. Aimed at encouraging healthier choices, not tossing out fast-food industry marketing tactics, the law does not ban toy giveaways. "Rather, the ordinance requires that meals accompanied by toys meet basic nutrition standards. It's an interesting approach: reward good behavior, not bad behavior," says Dr. Carmen Rita Nevarez in the piece. "It turns the familiar pestering power of children on its head, making it easier for parents to choose healthy meals." To read more, click here.

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Comment by Leona Ow Woodbridge on May 7, 2010 at 11:36am
This article was brought to my attention by a friend in your Silicon Valley today. He is very much anti-nanny state. The ordinance is more than a symbolic act.
1. The damage excessive fast food consumption is causing will lead to fiscal/economic difficulties for America. Obesity is the #1 driver of health care costs, but your health reform debate dealt mostly with financing health care and improving clinical care processes.
2. Obesity is a difficult problem to define in compelling terms. As a result, it needs to be presented in a context that is familiar/common to the public.
3. We are only at the very beginning of the work to reduce the prevalance of obesity. We will need to find ways of creating teachable moments in an increasingly competitive environment to capture eyes & ears as we construct teachable moments.
Let's home of a snoeball creating a minor avalance of chatter in new places about preventing obesity.

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