Posted on May 18, 2010 at 3:35pm
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Alcohol companies are using the latest new media technologies to promote their products using methods that appeal to youth, explains a new report released today from the Center for Digital Democracy and Berkeley Media Studies Group of the Public Health Institute. "Alcohol Marketing in the Digital Age," details how beer and alcohol companies are targeting consumers through social media, online video, mobile phone applications, and virtual online communities.
Marketers are using these…
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