As we became part of an obesity prevention learning collaborative, our newly-formed local team needed to figure out where we would have the most impact and how (and where) our specific team members could have the most influence. This is the post-it paper from our discussion; it shows the various criteria we considered when selecting our target population. We needed to think *inside* the box in order to achieve sufficient focus at the beginning of our work. As we've demonstrated success, we've expanded our reach.