Mrs. Obama seems to have overshadowed the long-standing President's Challenge (PC). If you are in your 50's, you will remember (memory loss would be nice in the case blows to self-esteem in gym class) those "president's badges" you earned for running, doing sit-ups, & doing pull-ups. Oh...let us not forget that side-stepping drill to test...who knows what.
The PC has been around since the late 1950's and "operating" through the Bush 2 administration.
It seems Mrs. Obama has taken the latest about kids health and updated the fitness effort. I guess what was old is new again.
Check out the really drab PC site.